SAN LEANDRO, Calif. â€” Oscar- and Grammy-winning composer A.R. Rahman has signed on to endorse Americaâ€™s first 24-hour Bollywood radio station, according to a press release.
Radio DesiBeat, a station based in Southern California which offers up a mix of Bollywood music and movie reviews, celebrity interviews and contests, is available online (www.radiodesibeat.com) and on platforms including HD radio, Microsoft Zune, iPhone, iPad and BlackBerry.
The stationâ€™s personalities, including â€œDil Maange Moreâ€ host DJ Vaibhav, â€œMorning Masala Showâ€ host DJ Manu, and â€œBumper to Bumperâ€ host DJ Priya, are all established professionals from major Indian radio stations, explained Gaurav Kumar, the stationâ€™s CEO and founder, in a phone interview with India-West.
Radio DesiBeat launched on 100.3 HD 2 in Los Angeles, Orange County and San Diego last month; on Aug 15, the station launched on 106.1 HD 2 in San Jose, Oakland and San Francisco. Future plans include HD broadcast in Seattle and other cities, and a possible tie-up with a TV cable or satellite provider to add the station to their music lineup, said Kumar.
Among the stationâ€™s early sponsors are Comcast, Reliance BIG Cinemas, DesiYou.tv and Bollywood Hits on Demand. A station executive declined to disclose the cost of the project or the name of the stationâ€™s program manager. Entertainment ECOsystem Inc. is the parent company based in Simi Valley, Calif., and which works very closely with DesiBeat ECOsystem Pvt. Ltd. in India.
The stationâ€™s official jingle will be released as soon as Aug. 27, said Kumar.
Rahman himself has already posted the following message to his Twiiter page: â€œCongrats to Radio DesiBeat on launching Americaâ€™s first ever 24×7 Bollywood Radio Station. I am really happy to be a part of this with RDB.â€
Thanks A.R.Rajib Dey