Popular music channel, B4U Music is celebrating the success of South Indian music legend, A.R Rahman with a special summer campaign titled ‘Rahmania’.
Throughout June and July, B4U Music will be celebrating the work of A.R Rahman with a dedicated campaign featuring the best of his music videos, interviews with those who have worked closely with him and know him best plus exclusive competitions to win numerous prizes.
The Oscar and Grammy award winner, whose successful career in music over the years has won him a countless number of awards, is notably recognised for his smash hit song “Jai Ho” which was the title song in the award-winning hit film of 2009 ‘Slumdog Millionaire’.
In line with his current world tour, The Journey, the B4U Music campaign ‘Rahmania’, which is sponsored by Lebara, will celebrate the work of an artist who has made an impact on the music scene internationally.
Kevin Rego, Head Of Sales and Marketing (International) states, “B4U Music are proud to present the ‘Rahmania’ campaign to all our viewers this summer. The musical journey of A.R Rahman is highly commendable and features some of the greatest music from the legend over the past few years. We are privileged to be able to speak to those closest to A.R Rahman, to gain further insight into his eventful music career.”
Last February, B4U Music held a fortnight dedicated to A.R Rahman’s work after he scooped an Oscar nomination for the movie ‘Slumdog Millionaire’.