The importance of Rajinikanthâ€™s Shankar directed Enthiran could be seen at its KL audio launch.
Sun Networks big boss Kalanithi Maran, never seen before at any of the companiesâ€™ film events, was himself present on the occasion.
The Putrajaya Stadium was packed to capacity, to watch the entire Enthiran team of Superstar Rajinikanth, Aishwarya Rai, Oscar winning music director AR Rahman and Shankar the showman of Indian cinema along with the technicians.
Vivek was the compere of the evening along with popular Malaysian TV hostess â€œPunnagai Pooâ€ Geetha. The audio of the film was officially launched jointly by Kalanithi Maran, Rajinikanth, Shankar, Aishwarya Rai, AR Rahman and Vairamuthu.
The highlight of the evening was Rajinikanthâ€™s speech laced with wit, emotion and hard sell. He told the audiences that he had informed Kalanithi Maran that Shankar is like a wild horse who takes time to be tamed, but will win the race.
About AR Rahman he says, is like a Yogi with no ego, while Aishwarya Rai is the traditional beauty who combines beauty and brains.