JBL announces association with AR Rahman

By September 30, 2011 No Comments

The campaign is directed toward exciting music lovers across the world, whilst showcasing the fact that the greatest performers in the world trust JBL.

HARMAN International (India) Pvt. Ltd, announced AR Rahman, as the India Brand Ambassador for JBL by Harman’s  “Hear the truth” – a multi-year campaign featuring an evolving roster of top international musicians who want their fans to listen to music as it was intended to be heard.


Described as the world’s most prominent and prolific music composer of recent times, AR Rahman will feature in the campaign highlighting “How AR Rahman listens to AR Rahman”.  The campaign is directed toward exciting music lovers across the world, whilst showcasing the fact that the greatest performers in the world trust JBL.


AR Rahman joins a legendary assortment of musical icons revered across the world, ranging from USA’s GRAMMY Award-winning rock band Maroon 5, multi-platinum rock band Styx and rock legends of the 80’s, Night Ranger to China’s ‘King of Pop’ Liu Huan.


In the coming weeks and months, HARMAN will launch its advertising campaign, social media engagement and more, intended to challenge listeners to “Hear the truth,” a campaign designed to resonate with JBL’s long-time fans and  music lovers, through the artists and songs they adore. Musicians across genres around the world will be inducted throughout this multi-year campaign.


During the course of the campaign, JBL will utilize social media channels to share unique behind-the-scenes video content and video shoots with the featured artists. These engaging clips will showcase the commitment, artistry and vision that the musicians bring to their craft so listeners and fans can “hear the truth.” HARMAN will also re-launch the JBL website ( featuring the brand tagline and introduce expanded e-commerce and multilingual capabilities.


“We are delighted with the fact that awe-inspiring international icon, AR Rahman, is part of JBL’s ‘Hear the truth’ campaign. The campaign is headlined by world-class musicians and AR Rahman brings with him the talent, absolute zeal and love for music and quality sound which we, at Harman, deem a necessity in today’s world. The JBL brand is renowned worldwide by musicians and sound engineers for its quality sound, and our mission is to ensure their musical integrity is faithfully recreated through JBL products,” said Dinesh Paliwal, Chairman, President and CEO of HARMAN.


“The ‘Hear the truth’ message from JBL is what I strive to achieve every day and I am proud to be part of this campaign,” said AR Rahman. “I’m very fortunate to have passionate fans who expect exciting music from me – and I sincerely believe music should be heard the way every musician intends the audience to experience it. For me, that means it should be heard on JBL equipment.” he added.


The JBL heritage reaches back more than 60 years and is a leader in developing audio equipment to maximize music for the digital area, developing iPad, iPhone and iPod speakers for the home and office, premium after-market sound systems for car audio enthusiasts and ground-breaking loudspeakers for home theaters and audiophiles.

“We welcome AR Rahman into our fold and are indeed ecstatic that he is now part of our JBL by Harman campaign. It is a terrific endorsement to have a great composer join Harman to promote the true meaning of ‘quality sound’. We look forward to encouraging people the world over to hear music the way it was intended to be heard.” said. M. Lakshminarayan, Managing Director, HARMAN International (India) Pvt. Ltd.