Ritu Beri to design Rahman's wardrobe for Jai Ho concert

By May 23, 2010 No Comments

Well-known designer Ritu Beri has been roped in to style the wardrobe for musician A.R. Rahman and his entire troupe for the Jai Ho concert. Beri finds this job challenging and says it is like “doing five couture shows, all in one”.
“The clothes are a theatrical experience that will blend new technologies with traditional elegance. There are over 300 clothes, an amalgamation of youthful modernity and elaborate Indian dress age,” Beri said in a statement. “While designing for this tour it was important to keep intact the heritage and traditions of India and add a new modernity to the presentation.”

The show – A.R. Rahman Jai Ho Concert: The Journey Home – starts June 11 in New York at the Nassau Coliseum and will travel to 20 major cities worldwide including Los Angeles, Washington, Dallas and London. Read more at:

“This is like doing five couture shows, all in one. It’s been huge and very challenging. We are presenting a New Age India to the world. Working with a composer of Rahman’s calibre has been very exciting and prestigious. I have enjoyed creating and designing the costumes not just for Rahman but the other singers and dancers as well,” she said.